DYNAMIC PIXEL IDENTITY FOR THE GAMING COMMUNITY
Gamezone was developed as an online community for game players, enthusiasts and games designers. The website included a number of tools and features to help gamers play, create and share original game content. The community feel was enhanced with social tools that help users engage with developers, friends and fans.
Game design constantly evolves, so in order to communicate this change, a logo was created featuring a dynamic symbol inspired by sprite characters found in computer games. Each symbol is defined by a standard pixel grid size and colour. This allowed all symbols to be different but still remain recognisable.
The brand identity was then applied to the design of the website, and branded materials.
> Brand Identity
> Style Guide
> Website Mockups
> Icons + Graphics
© 2018 Mark Lindop - Designer.